Client Need:
A large mortgage corporation had an existing portfolio of 1.8 million non-mortgage customers. Foreseeing an opportunity to expand these relationships, the organization set out to develop a direct marketing effort. To be more effective in offering a competitive home equity or first mortgage loan, this company needed to gain a better understanding of their customer's underlying mortgages and market values.
Solution:
To achieve the results, CoreLogic used Match and Append Database Services to append the clients' customer data with recorded mortgage information to develop a more comprehensive view. With the list fully populated, ValuePoint®4, a multiple-point method AVM, was applied to estimate current market values.
Results:
Using Match and Append Database Services to populate its database and ValuePoint4® to estimate market value, the client embarked upon a successful direct marketing program with a "better than typical" response resulting in an increased number of new home mortgages. Additionally, the client is tracking attributes of respondents and is embarking on a new lead generation campaign using these known attributes to find "like prospects" via ListSource.
