Client Need:
A mortgage originator had been attempting to target homeowners with Adjustable Rate Mortgages (ARMS) for refinance via a lead provider that was using origination date, loan amount and other lender-specific criteria such as sub-prime. They struggled with pinpointing key prospects due to the unknown variables associated with the list.
Solution:
ListSource provides the client with targeted marketing lists that include essential mortgage information, such as reset date, marketing and index, Keyed directly from the county records. ListSource uses loan information obtained directly from original recorded documents.
ListSource provides users with the ability to fine tune list results to create more targeted marketing programs. With training, the client now builds targeted lists that pinpoint their key prospects through refined criteria selections using more than 21 different variables for this offer, including they type of ARM loan, the margin and/or index, the reset date, pay option, prepayment penalty, interest only, negative amortization and more.
Results:
Variables that were unknown in the past, such as if the ARM is an active 2/28 or 3/27 or the date it will reset have proven to be mission critical to the success of their campaigns. The lender was able to boost their campaign response rates, closing rates and ROI with more accurately targeted lead lists from ListSource.
